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Neo-Traffic signs deal with Campsite
By Adnews Staff
Toronto-based out-of-home media company Neo-Traffic has signed an agreement with Campsite of Toronto via which Neo-Traffic will make use of Campsite’s programmatic advertising sales system. The system will encompass approximately 600 Neo-Traffic advertising displays located in 100 shopping malls. According to the company, these screens receive approximately 147 million impressions per month.
“We are excited to start this collaboration with Campsite,” said Ronald Tapiero, president of Neo-Traffic. “The rapid growth of our digital network allows us to offer advertisers instant access to a very large number of consumers from coast to coast to coast. Adding our digital network to the Campsite platform will allow advertisers to increase the number of touch points on the same consumers in complementary environments.”