Astral signs programmatic deal with Campsite
By Adnews Staff
Out-of-home advertising company Astral has formed an agreement with Campsite Global of Montreal to make 240 of its advertising display faces available through Campsite's programmatic buying system. The available inventory includes large-format digital displays and street furniture ad faces. Astral is a division of Bell Media.
"We're excited to join forces with Campsite to expand Astral's programmatic possibilities," said Karine Moses, president of Astral. "With this new partnership, Astral clients will be offered even more possibilities to access specific data and better target precise audiences to optimize their campaign results. Astral's digital faces are strategically located in the biggest cities in the country and will allow brands to accompany their consumers throughout the day, from downtown to the highway."