Quebecor Out-of-Home expands inventory in Montreal
By Adnews Staff
Quebecor Out-of-Home of Montreal has expanded its presence in the South Shore area of the city. The company is rolling our nine new digital advertising displays on transit shelters in the area. According to the company, these shelter ads attract approximately 1.3 million impressions per week. The displays offer features including visuals that can be modified based on time of day, weather or location. The new inventory will be available for programmatic purchase through Hivestack, Broadsign Reach and Campsite.
“Our digital out-of-home inventory has grown by 42% across Quebec since 2017,” said Patrick Jutras, chief advertising officer of Quebecor. “The expansion is diversifying our audience and positioning us to meet each advertiser's specific needs even more effectively. Montreal South Shore is an attractive target because of its population of homeowners, students and high-family-income residents, as well as the high proportion of residents who don’t commute to Montreal. By including the suburbs in their media strategies, advertisers can reach an even wider audience and make their campaigns that much more powerful.”