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Convenience Industry Council of Canada conducts campaign

The Toronto-based Convenience Industry Council of Canada conducted a promotion last week called “Convenience Week.” This is the second year for this initiative, the proceeds of which will be donated to charitable organization Make-A-Wish Canada. The promotion is also intended to raise awareness of the contributions of convenience stores to their local communities. Due to COVID-19 restrictions, the event took the form of online videos and social media posts featuring community leaders and elected officials, as well as a website at <>.

According to the council, the event this year will include the participation of approximately 25,000 stores nationally. Participating convenience chains included On the Run, Fas Gas Plus, Pioneer, Chevron, Parkland Fuel, Couche-Tard, Circle K, MacEwen Petroleum, Needs Convenience, North Atlantic Petroleum, Husky, Marie's Mini Mart, Go Stores at Wilsons Gas Stops and Esso outlets, Suncor, Petro Canada and Canadian Tire, among others.

“COVID-19 has been difficult for everyone, but it demonstrated how convenience stores are adaptable and innovative in order to serve our customers," said Anne Kothawala, president of the council. “Convenience store managers and employees were classified as essential in every province and they have safely delivered needed products and services to Canadians day-in and day-out throughout the pandemic. As convenience retailers we're everywhere and in many places convenience stores remain the cornerstone of our neighborhoods. As convenience retailers we take our role in the community seriously. Our industry prides itself on meeting the everyday needs of families. Through our Convenience Week we are pleased to take that commitment even further.”

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