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LG Electronics promotes G4 with photo auction

LG Electronics Canada has begun a promotion in support of its G4 smartphone. The initiative involves Jayscale, a Toronto-based photographer who specializes in images of cities taken from the tops of buildings and other unusual locations. The promotion focuses on the photographic capabilities of the phone. The photographer has taken a series of images of Montreal, Toronto and Vancouver using the G4. These images will be sold in an online charity auction benefitting Make-A-Wish Canada. The auction will run from June 14 to 19 at <http://www.lgg4auction.com>.

"When I'm on the top of a building or snapping photos from a door-less helicopter I only have a few seconds to capture the perfect shot," said Jayscale. "The advanced camera features in the LG G4, which include the option to output raw photo files, have allowed me to take my photography to new heights. I am excited to partner with LG to deliver a series of photos in the style of this new emerging art form taken from new perspectives. I'm happy the photos will raise money to help grant the wishes of children with life-threatening medical conditions."

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