Johnsonville readies Big Taste Grill promotion
Johnsonville Sausage is preparing a promotion tied to the upcoming Honda Indy Toronto auto race, which will take place from July 15 to 17. Conducted in association with NASCAR Canada, the promotion will take the form of an installation called the "Big Taste Grill," which will sell grilled sausages to attendees. For each sausage sold, one dollar will be donated to Make-A-Wish Canada. The 100-by-80-foot installation will be located next to the race circuit. It will incorporate 40 square feet of grilling space able to cook 750 sausages simultaneously. The promotion will also involve the participation of NASCAR driver Adam Martin, who will be there to meet consumers.