Mucho Burrito begins Feeling Adventure-ish campaign
By Adnews Staff
Fast food chain Mucho Burrito has begun a new advertising campaign that depicts the brand as delivering "just the right amount of adventure." Developed by DS&P of Toronto, the campaign consists of 15- and 30-second television commercials that depict a confrontation in a bullring between a matador and a small donkey. It uses the tagline, "Feeling Adventure-ish?" The television ads are being supported with digital and out-of-home advertising. Media buying was conducted by Cairns O'Neil. Mucho Burrito is a subsidiary of MTY Group.
"We developed a campaign around the idea of 'Feeling Adventurous-ish?' to let consumers know that Mucho Burrito is a reliable and tasty oasis in a desert of burgers and sandwiches," said Brian Murray, creative director at the agency. "We wanted the look and feel of the spot to reflect the authenticity and premium quality that people can expect at Mucho Burrito."