Mucho Burrito begins contest promotion
Extreme Brandz of Mississauga has begun a contest promotion in support of its Mucho Burrito chain of Mexican restaurants. The promotion, now in its fourth year, is timed to coincide with the Mexican holiday of Cinco de Mayo. The national contest, called "Mucho Experience," invites consumers to submit images of themselves at a Mucho Burrito location via the chain's Facebook page. The grand prize is a trip for two to Mexico. Daily gift card prizes will also be distributed. The campaign also includes national radio advertising and in-store materials developed by Doug & Serge of Toronto, as well as public relations and social media activities from Maverick PR of Toronto. "We're excited to add some spice to spring with Cinco de Mayo," said Alex Rechichi, CEO and president of Mucho Burrito. "With the rising popularity of Mexican cuisine in Canada, Mucho Burrito is proud to lead the commemoration of what is not only an important day in Mexico's history, but a great opportunity to experience more of that country's rich, vibrant culture."