Rugby Canada has retained Enterprise Canada of Toronto as its public relations agency of record. The firm will work to promote the events and players of the national rugby organization, and to raise awareness of the sport and the group. The assignment also includes media relations. "We are pleased to be working with Enterprise Canada to build the brand of Rugby Canada," said Graham Brown, CEO of Rugby Canada. "Rugby is a fast, exciting sport that people would love if they had more exposure to it. Enterprise Canada is invested in our organization and our game in a way that will help us make more Canadians aware of the great athletes we have playing this great game."