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Under Armour sponsors Rugby Canada
By Adnews Staff
Athletic apparel company Under Armour has signed-on as a sponsor of Rugby Canada. Under the terms of the multi-year agreement, Under Armour will be the official technical sponsor of the sport's national governing body. Canada's men's and women's national rugby teams will wear Under Armour products during their training and matches. Replica products will be sold online at <http://store.rugbycanada.ca>. The brand will receive commercial marketing rights and in-stadium signage.
"This partnership continues our commitment to empowering Canada's rugby players and elevating the national team's presence throughout the world," said Matt Mirchin, executive vice-president of global brand and sports marketing at Under Armour. "We look forward to providing our proven technology in performance footwear and apparel to athletes whose will and determination earns them the honour to wear the national team kit."