Indigo conducts Read the North promotion
By Adnews Staff
Indigo Books & Music of Toronto is conducting a promotion called "Read the North" intended to support Canadian authors and books. The initiative consists of a series of online videos featuring Canadian authors discussing the ability of literature to connect with readers. It also makes use of a contest component conducted via the social media site Instagram. Consumers can enter by submitting a photograph presenting their interpretation of Canadian literature. Two winners will receive $500 Indigo gift cards. The contest will run until the end of July, supported by a website at <http://www.indigo.ca/readthenorthcontest>.
"This movement is founded on our belief that 'The World Needs More Canada,'" said Krishna Nikhil, executive vice-president of print at Indigo. "These words are inscribed on the walls of our stores, and are brought to life by our continued commitment to Canadian authors. As Canada's largest bookstore, we hope to unite Canadians in our pride for homegrown talent and inspire people all over the world to read a great Canadian book."