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Indigo hires Mindshare

Indigo Books & Music of Toronto has retained Mindshare Canada as its media agency of record. Mindshare will head media buying and planning for Indigo nationally. The account was previously held by UM, which participated in the competitive agency review.

"We're delighted to announce this new partnership with Mindshare Canada," said Kirsten Chapman, chief marketing officer at Indigo. "Mindshare is known for their data driven insights, and we look forward to working together in implementing unique ideas for an integrated traditional and digital media mix."

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