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Baskin-Robbins begins Creature Creations promotion

Toronto-based ice cream chain Baskin-Robbins Canada has begun a fundraising promotion in association with Boys and Girls Club of Canada. During the two-month campaign, timed to coincide with the back-to-school season, 31 cents from the sale of each Creature Creations menu item will be donated to the charity. Creature Creations are a recently-launched product line consisting of three creature-themed ice cream characters. The promotion is being supported with social media content.

“Children are going through a lot these days,” said Natalie Joseph, a spokesperson for Baskin-Robbins Canada. “We are honoured to be there for them and their families and are ready to cheer them up with something everyone can get behind. Baskin-Robbins Creature Creations are the perfect way for families to enjoy an ice cream treat that will spark the imagination and provide a sense of wonder. We're incredibly excited to be partnering with Boys and Girls Club of Canada to extend that feeling to kids across the country.”

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