Quebecor Out-of-Home conducts pandemic campaign
Quebecor Out-of-Home of Montreal recently conducted an initiative in response to the COVID-19 pandemic. The campaign allowed consumers to make use of 133 digital bus shelter displays to send messages to loved ones and neighbours. According to the company, the effort was intended to let consumers to get out of the house symbolically without physically going outdoors. In April, the company invited consumers to submit messages via the social media pages of its TVA property. Thirty selected photographs were displayed on bus shelters in Montreal, Laval, Lévis and Sherbrooke from May 4 to June 1.
“One of the lessons we learned during the lockdown is that physical distancing doesn't have to mean social distancing,” said Marc-André Ladouceur, director of marketing and business development at Quebecor Out-of-Home. “While we had to stay home to stay safe, we found new ways to keep in touch with loved ones. Quebecor Out-of-Home's digital bus shelters proved to be a novel option for sharing happy moments with others. With this campaign, we wanted to show people that we can be part of their daily lives not only at home but also in their neighbourhood, through street furniture that promotes connection and community.”