Quebecor Out-of-Home signs programmatic deal with Vistar
Quebecor Out-of-Home has signed an agreement with Vistar Media to sell its digital street furniture advertising inventory via Vistar’s programmatic system. According to the company, the agreement will allow advertisers to add geolocation to their campaigns using data from third parties. Quebecor Out-of- Home operates 133 digital screens in Montreal, Laval, Sherbrooke, Lévis and Montreal’s South Shore area. According to the company, they collectively attract 3.7 million impressions per day.
“At Quebecor, our decisions are driven by our customers’ needs, and a number of customers had told us that they wanted to access our digital street furniture inventory through the Vistar platform,” said Patrick Jutras, chief advertising officer at Quebecor. “Vistar is a leading industry player, so it was natural for us to turn to them to expand our service offering. Vistar also has a strong Canadian team and a firm commitment to supporting its customers, values that we share.”