Quebecor signs software agreement with Broadsign
By Adnews Staff
Quebecor of Montreal has signed an agreement to use technology from Broadsign to operate its digital out-of-home division. According to the company, the deal will allow Quebecor to more easily sell, manage and distribute content on its inventory of bus shelter screens. These displays are located in Montreal, Laval, Sherbrooke and Lévis.
“Our priority when selecting our software provider was how the partnership would ultimately benefit our customers,” said Claude Foisy, vice-president of Quebecor Out-of-Home. “That’s why we chose to partner with Broadsign, the clear industry leaders in digital signage. We quickly developed a strong relationship with their experienced team and were fully supported during every step of the integration. We are excited to see our offerings improve with a robust software that enables us to easily manage content scheduling and playback.”