INEO Tech, Broadsign form agreement
By Adnews Staff
INEO Tech, a company specializing in retailer-based digital advertising and analytics based in Surrey, BC, has signed an agreement with programmatic digital out-of-home advertising company Broadsign. Through this agreement, INEO’s Media Network service will be connected with Broadsign’s Reach SSP service, allowing media buyers and advertisers to access INEO’s inventory of retail-based digital displays.
“Teaming with Broadsign allows us to make our inventory more accessible to advertisers looking to reach consumers at the last mile,” said Kyle Hall, CEO of INEO. “We're thrilled about the new revenue potential this partnership provides and look forward to continuing to grow the INEO Media Network and increasing our advertising fill rates.”