Sukoshi Mart readies BTS promotion
By Adnews Staff
Sukoshi Mart, a Toronto-based retail chain specializing in lifestyle products from Asia, is preparing a promotion tied to South Korean pop music group BTS. The initiative willl consists of a temporary installation in its Toronto store called “Space of BTS.” The company describes the promotion as the first of its kind in Canada. The installation will sell a range of limited-edition BTS merchandise, as well as offer a number of interactive elements and giveaways. The 2,500 square-foot store will be located in the Toronto Eaton Centre shopping mall in late August. The installation will be operated by Hybe, which has previously conducted this promotion in Seoul, Busan, Daegu and Gwangju.
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