Pattison extends deal with Broadsign
By Derek Winkler
Out-of-home media company Pattison Outdoor Advertising has signed an agreement with advertising technology company Broadsign. Pattison will now use Broadsign’s out-of-home technology system to “streamline daily operations and unlock new revenue potential,” according to the company. The new agreement is intended to allow Pattison to track available inventory and to accelerate the rate at which ads can be displayed. Broadsign was already providing programmatic digital management to the company.
“In evaluating our options, the Broadsign tech stack quickly emerged as the best fit, especially for our ad-serving needs,” said Jessica Littlejohn, digital innovation director at Pattison. “It lets us maximize yield and revenue potential while ensuring campaigns can be seamlessly executed based on client goals, with little to no manual intervention.”