Pattison adds Toronto subway displays
By Rob Bale
Pattison Outdoor Advertising has installed a number of new digital wall displays and video displays in the Dundas subway station in Toronto. The new displays include two LED walls measuring six feet by 20 feet along the subway platforms. Twelve 75-inch vertical digital units are located along the platforms and in the pedestrian underpass. One six-by-10-foot display is also located in the underpass. The company estimates that the displays will attract approximate 400,000 impressions per week. Additional digital displays will roll-out through the subway system over the next two years.
“Pattison is committed to providing premium products in premium spaces like the TTC,” said Steve McGregor, president of Pattison Outdoor. “This new offering of digital products will give advertisers new opportunities to use their imagination to connect with commuters.”