Pattison signs deal with REM
By Rob Bale
Pattison Outdoor Advertising has signed an agreement with Réseau Express Métropolitain, a public transit system servicing the Montreal area that will launch at the end of the month. Through this agreement, Pattison will handle outdoor advertising on the system, which will include 26 stations when complete. The initial rollout will encompass the first five stations in the system.
“I am very excited to work with the REM and to realize the full potential of advertising on this historical new public transit system,” said Dominic Loporcaro, general manager of the eastern region at Pattison. “The REM will offer Quebec and national advertisers increased reach and frequency to outlying neighbourhoods thanks to our network of digital displays and place-based products.”