Pattison signs OOH deal with OnRoute
By Derek Winkler
Pattison Outdoor Advertising has signed an agreement with highway service station operator OnRoute. Through this agreement, the two companies will operate an inventory of out-of-home advertising displays along Ontario Highways 401 and 400. The effort will consist of 23 structures measuring 14 feet by 48 feet, carrying 30 digital displays and 16 static displays. The first phase of the initiative will debut this month.
“This collaboration with OnRoute signifies a momentous step in highway advertising.” said Nicholas Campney, director of leasing at Pattison. “These strategically positioned signs will provide unparalleled visibility, enabling advertisers to effectively connect with their audiences. We’re excited to revolutionize the out-of-home advertising experience in Ontario.”