Air Canada released holiday ad
By Rob Bale
Airline Air Canada has released a holiday season commercial called “Once Upon a Tree.” The animated creative depicts the reunion of two nutcracker bear ornaments that became separated. The ad will run on television, in cinemas, online and on in-flight screens in 90-, 60-, 30- and 15-second versions. It was developed by FCB.
“We continue our tradition of combining whimsical animation with modern renditions of beloved Canadian songs to tell a story about being together over the holidays,” said Andy Shibata, brand vice-president at Air Canada. “So many of our customers travel great distances and our Air Canada colleagues all feel a shared sense pride for our role in these journeys. That is the essence we wanted to capture in this holiday spot.”