Adapt Media debuts DriveTest Centre inventory
Toronto-based out-of-home advertising company Adapt Media has launched a new inventory of ad displays in association with Serco Canada. Video screens and static displays will be installed in 56 DriveTest Centre driver examination locations in Ontario. Serco operates these centres on behalf of the Ontario Ministry of Transportation. Sales of the video advertising inventory will be handled by Broadsign, Campsite, Vistar and Hivestack.
“Buyers will now have the opportunity to reach both millennials and new Canadians at the same time,” said Laura Maurice, senior vice-president of Adapt Media. “We are very excited to take this to market and start building long-lasting partnerships.”