CPA Canada begins new campaign
Chartered Professional Accountants Canada has begun a new national advertising campaign called “This is the New Face of CPA.” Developed by DentsuBos, the campaign is intended to depict CPAs as “key players in the business world.” It consists of television, print and digital ads, along with social media content and a website at <http://www.thefaceofcpa.ca>. The creative features seven accountants and highlights their range of skills and services.
“This campaign features inspiring CPAs who come from diverse backgrounds and have a positive influence in many sectors of society,” said Lyne Lortie, chair of the CPA branding committee. “It shows us real faces and, by extension, the true nature of the profession today. The passion, competencies and intelligence that CPAs bring to a number of economic sectors are effectively and eloquently illustrated. The faces that will be seen in this campaign are definitely faces that people won’t forget.”