Adapt Media debuts airport lounge advertising service
Toronto-based out-of-home media company Adapt Media has launched a new service specializing in advertising displays in airport lounges. At launch, the service comprises 31 video screens located in 15 Plaza Premium lounges in Toronto, Winnipeg, Edmonton and Vancouver. This inventory will be programmatically sold to advertisers through Broadsign and Campsite.
“This partnership with Plaza Premium airport lounges will allow advertisers to buy an on-the-go audience at cost-effective pricing and will add a new and exciting variable to the airport media landscape,” said Laura Maurice, senior vice-president of Adapt Media.