Hershey promotes Twizzlers Straws
By Rob Bale
The Hershey Company has begun an online promotion for its Twizzlers candy brand tied to the social media trend of dirty soda, or soda with added flavours. The initiative includes a limited-time sale of a product called Twizzlers Straws, intended to be used to drink these beverages. The product is being sold exclusively on Amazon.ca. Sales are being supported with digital content and influencer activities on Instagram, TikTok and participating podcasts.
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