Hershey's conducts Chipits promotion in Toronto
Confectionary manufacturer The Hershey Company has begun a promotion in Toronto for its Chipits line of baking ingredients. The initiative, developed by The Mint Agency, takes the form of a temporary retail location in the city's Beach neighbourhood called the Chipits Bake Bar. The store will operate for 10 days, distributing free miniature cookies baked according to the recipient's preferences. In addition, for each package of cookies distributed, the company will donate a meal to the Daily Bread Food Bank.