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Zoom Media extends agreement with Nautilus Plus
By Adnews Staff
Montreal-based out-of-home media company Zoom Media Group has extended its exclusive advertising agreement with fitness chain Nautilus Plus for an additional three years. Zoom has operated an inventory of video screens in the company's fitness centers since 1993. The screens display music videos, fitness content, company information and advertising. Zoom also operates an inventory of static ad displays in the centers. It also uses them as venues for sampling programs and other forms of experiential marketing. Nautilus Plus consists of 40 locations in the Montreal, Quebec City and Outaouais regions.
"As we develop our digital footprint in Canada, it is imperative for us to provide cutting edge technology for our partners and clients," said Eric Fortin, vice-president of operations and services at Zoom Media. "Our relationship with Nautilus Plus, whose reputation in the Quebec fitness industry speaks for itself, definitely represents an important asset in offering consumers brand experiences in a conducive environment."