Environics launches digital marketing agency
By Adnews Staff
Environics Communications of Toronto has launched a new digital marketing agency called Agnostic. Its services will include analysis, brand planning, digital ecosystem creation and content development. According to the company, it will focus on digital programs intended to foster long-term consumer relationships rather than single campaigns. The agency will be headed by senior vice-president Steve Acken and Andrew Kinnear, vice-president of strategy.
"We have built a digital and creative offering into our integrated communications model at Environics," said Bruce MacLellan, president and CEO of Environics Communications. "Now it makes sense to establish this new brand that calls out our holistic approach to connecting digital and all the various parts in modern brand and reputation marketing. The Agnostic style reflects unbiased thinking, allowing our research-based roots to inform strategic direction at the onset of an engagement."