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Vision7 Media, Performance Content begin collaboration
By Adnews Staff
Vision7 Media of Toronto has formed an agreement with analytics company Performance Content, also based in Toronto. Vision7 Media is the parent company of Cossette Media and Jungle Media. The agreement is intended to provide clients of these agencies with analyses of the behaviors and motivations of consumers with regard to digital content such as social media, mobile applications and websites.
"Panel-based audience insight is still highly valuable, but with technology driving increasingly fast changing consumer behavior, we need to have a way to know what is motivating the consumer right now, and we need to be able to react to that information to continuously re-design our media solutions," said David Jowett, president of Vision 7 Media. "We have been looking for the right partner who understands and shares our vision of the future, and Performance Content fit that perfectly. This partnership between an analytics firm and two leading media planning and buying agencies is indicative of our broader, collective vision to revolutionize our approach to using media to help our clients drive their business."