Agnostic launches experiential division
By Rob Bale
Toronto-based Agnostic has launched a new division called Agnostic Exchange specializing in experiential marketing. According to the agency, the unit will combine public relations with branded immersive experiences. Its services will include product launches, expositions and trade shows, product sampling, conferences, shopper marketing, influencer events and mobile tours.
“We know brands need to do more than tell stories,” said Sarah Crabbe, president of Agnostic. “They need to create stories worth experiencing. We recognized that exceptional experiential marketing isn't just about events, it's about crafting moments that challenge how audiences engage with brands. We're thrilled to expand our offering in a way that complements our existing expertise while opening up new creative possibilities for our clients.”