Love & Nudes begins breast cancer campaign
By Adnews Staff
Bra and lingerie company Love & Nudes has begun a campaign intended to raise awareness of breast cancer among Black women. The campaign promotes the company’s new Stage Zero line of bra inserts, which, according to the company, help consumers recognize the early symptoms of breast cancer. The inserts simulate various ways breast cancer symptoms can appear in women of color, including lumps, swelling and discoloration. The effort was developed by McCann Toronto in collaboration with breast surgical oncologist Dr. Mojola Omola.
“Breast cancer diagnostic and educational tools are generally designed with only white skin in mind,” said Chantal Carter, founder of Love & Nudes. “All the examination guides report redness as a sign of breast cancer. Unfortunately, discoloration doesn’t look the same on darker skin tones like mine.”