Fraser & Thompson sponsors Juno Awards
By Rob Bale
Fraser & Thompson, a whiskey brand launched by musician Michael Bublé, has signed-on as a sponsor of the 2025 Juno Awards. The brand will be the official whiskey of the event, which will be hosted by Bublé. The awards will take place in Vancouver on March 30. Fraser & Thompson will conduct a series of promotions tied to the sponsorship, including the creation of an official cocktail for the awards, which will be served at its gala. The brand will also be the exclusive whiskey at Juno Week events including the Chair’s Reception and the Junos Pre-Show Lounge. The Juno Awards are conducted by the Canadian Academy of Recording Arts & Sciences. Fraser & Thompson is distilled and bottled by Two Rivers Distilling.
“Fraser & Thompson’s commitment to quality and authenticity aligns beautifully with our mission to celebrate Canadian talent,” said Allan Reid, president and CEO of CARAS. “Their presence at the 2025 Juno Awards will add a special touch, creating moments for artists, industry professionals and fans to connect and celebrate.”