Juno Awards gains two sponsors
By Rob Bale
The 2025 Juno Awards has signed two new sponsors. Molson Coors has signed an agreement to make Coors Light the official beer of the awards. The beer and various other Molson Coors products will be served at a number of public and private events during the awards week.
“At Molson Coors, we believe in bringing people together, and there’s no better way to do that than through music and our beloved beverages,” said Leslie Malcolm, marketing vice-president at Molson Coors Canada. “We look forward to creating unforgettable moments for fans and artists alike during this year’s Juno Week.”
Waypoint Convenience has signed on as the official convenience store sponsor of the awards. This sponsorship includes a contest promotion called the “Chart Topper,” the winners of which will receive a trip for two to the awards. The Juno Awards will take place in Vancouver on March 30. The awards are an initiative of the Canadian Academy of Recording Arts & Sciences.
“Music has a unique way of bringing people together, and we’re proud to partner with an organization that shares our passion for connecting communities and Canadians,” said Amanda Simpson, convenience retail brand manager at Waypoint. “Supporting Juno Week is a natural extension of the values that define the Waypoint brand.”