Casper to sponsor Juno Awards
The Canadian Academy of Recording Arts and Sciences has signed a sponsorship agreement with mattress company Casper of New York. Under the terms of the deal, Casper will be the "official sleep partner" of the 2017 Juno Awards. Each nominee for an award will receive a Casper pillow, while award winners will receive a Casper mattress. Casper will also conduct viewing events during the broadcast of the Juno Awards in Toronto, Montreal and Vancouver on April 2.
"The creative process is an essential part of Casper's brand ethos, and music is one of its highest forms of expression," said Nicole Tapscott, general manager of Casper Canada. "We are proud to support the 2017 JUNO Awards and can't wait to tune in from bed."