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Rock-it Promotions wins Juno Awards account
The Canadian Academy of Recording Arts and Sciences has retained Toronto-based Rock-it Promotions as its public relations agency of record for the annual Juno Awards. Rock-it won the account in a competitive bidding process. The assignment includes public relations for the full year of Junos programming, as well as Juno Week.
"We are very excited about this partnership as it comes at a time when there is so much energy surrounding Canadian music," said Allan Reid, president and CEO of CARAS. "We feel Rock-it Promotions can help us realize our vision moving forward and continue to elevate the Juno Awards brand."