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Dell Technologies hires Environics Communications
By Adnews Staff
Dell Technologies has retained Toronto-based Environics Communications as its public relations agency of record in Canada. The assignment also includes digital, social media and influencer marketing initiatives. Environics won the account in a competitive pitch process. The agency's first work for Dell will be support for its RSA Conference, as well as the development of Canadian engagement programs and other communications initiatives.
"We were very impressed with the ideas and creativity Environics Communications brought to the table, as well as their enthusiasm every step of the way," said Paulina Lopez Noriega, senior manager of global communications for Latin America and Canada at Dell. "The team understands our new brand identity and how to enable our business leaders to own conversations in market that speak to our customers, partners and key stakeholders."