Casper, De Mello begin joint promotion
By Derek Winkler
Mattress and bed linen company Casper Canada has begun a Valentine’s Day promotion in collaboration with coffee company De Mello. The initiative consists of a gift set consisting of silk sleep masks and packages of coffee. The limited edition product is being sold online at the Casper.ca website. In addition, De Mello cafes in Toronto will serve a promotional drink called the Casper Latte, made with the Casper Sweet Dreams coffee blend from the gift set, until Feb. 16.
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