Zoom Media extends agreement with Nautilus Plus
By Adnews Staff
Zoom Media Group of Montreal has extended its out-of-home advertising agreement with fitness center company Nautilus Plus. Zoom began operating digital advertising displays in the chain's Quebec locations in 2011. The company has now increased its proportion of the screens under its management at these venues from 10 percent to 25 percent in the greater Montreal area. "Our goal is to increase Zoom's already extensive reach and we are delighted to develop our partnership with this highly successful and unique lifestyle and health-enhancing organization," said François de Gaspé Beaubien, CEO of Zoom Media Canada. "Nautilus Plus speaks to a very dynamic and specific demographic in the Quebec market and, as such, delivers a very valuable asset to our clients."