Toronto-based clothing retailer Mark's will conduct a product sampling initiative on June 9 and 10 in support of its Denver Hayes with Dri-Wear line of men's underwear. On those days, the first 300,000 consumers who visit a Mark's store nationally will receive a free pair of the underwear. "We are continuously looking for ways to create superior products that rate high on the quality and comfort scale and solve some of life's little problems," said Iain Summers, general merchandise manager at Mark's. "We want Canadian men to expect more from their underwear and we believe we have found the answer in Denver Hayes with Dri-Wear." Mark's, known as L'Equipeur in Quebec, is a subsidiary of Canadian Tire.