Boston Pizza is conducting a campaign called "All Meat Wings" in support of the menu item of the same name. The campaign, which will run until June, includes television, online and mobile advertising featuring a spokescharacter named Terry Peters who is presented as the inventor of the wings. The campaign also includes a branded avatar on the Xbox Live video game service. According to the company, this is the first time this type of media placement has been used in Canada. The campaign was developed by Taxi and PHD Canada.