Canadian Tire launches Triangle Select
By Derek Winkler
Canadian Tire has introduced a new addition to its Triangle Rewards loyalty program called Triangle Select. The subscription-based program will allow participants to receive additional loyalty points for eligible purchases at Canadian Tire, Mark's, Sport Chek, Sport Experts, Party City and L'Équipeur stores. Subscribers will receive 10 times the usual number of points on most purchases, and 20 times the usual amount on the purchase of certain brands.
“In a year where customers are spending more purposefully, the Triangle Select program offers Canadians a new way to stretch their dollars and earn even more rewards on their everyday purchases,” said Jason Blanchette, senior vice-president of loyalty and customer insights at Canadian Tire. “In our beta test of Triangle Select, the average member's annual incremental earnings through select-specific bonuses were more than three times the subscription fee, demonstrating the incredible value this program will bring to our customers this year and beyond.”