CraveOnline moves into Canada
Los Angeles-based men's lifestyle website CraveOnline.com has established a Canadian sales staff based in Toronto. Michael Giles has been appointed director of Canadian sales. He was previously a senior account executive at Gorilla Nation. According to the company CraveOnline attracts approximately 2.4 million unique visitors per month from Canada. The site is aimed primarily at men between the ages of 18 and 34. It covers topics such as movies, television, music, sports, games and cars. Recent Canadian brand advertisers include Labatt Breweries of Canada, Molson Coors Canada, Volkswagen Canada, Telus, Sony Theatrical and Paramount Pictures. "CraveOnline already has a proven tracked record for successful inventive campaigns that have been created for leading brands," said Giles. "By having a dedicated Canadian sales team in Canada, we will be able to grow these existing relationships with agencies and brands while developing new ones and deliver even more focused ad campaigns in the market."