Zoom Media, Sears form advertising agreement
Zoom Media of Montreal has formed a new association with retail chain Sears. Six Sears stores in the Montreal area will now display Zoom Media billboards in their womens' fitting rooms. The agreement also includes in-store sampling programs nationally. "Sears is very enthusiastic about their joint venture with Zoom Fashion," said Simon Bourque, the company's Quebec regional vice-president of corporate stores. "The possibility of providing advertising in the frames located inside our fitting rooms will enable our vast clientele to have access to new promotions and provides us with wonderful and new business opportunities." Sears operates 122 stores in Canada.