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Survey: Most influential brands in Canada
Ipsos Reid has released the results of a survey intended to identify the 10 most influential brands in Canada in 2013. This is the third year the company has compiled this list. According to the survey, the most influential brands in Canada are Google, Facebook, Microsoft, Apple, Visa, Tim Hortons, YouTube, President's Choice, Walmart and MasterCard. President's Choice and MasterCard are the only new entries on the list this year. According to the survey, the brands that made the biggest gains in influence during 2013 were McDonald's Restaurants of Canada, Netflix and Hudson's Bay Company.
"To Canadians, brands are more than just corporate logos," said Steve Levy, chief operating officer of Ipsos Reid. "They have meaning, personality and even attitude. When it comes to asking which brand is the most trustworthy, has the most presence or is most engaging, the answer can be a very personal one for many of us. This is because we increasingly identify with, relate to and define ourselves by them, which gives brands something we can measure. Influence."
The survey, conducted in December 2013, included 5,008 adult residents of Canada in an online panel. It asked respondents to rate various brands based on trustworthiness, presence, corporate citizenship, engagement and edginess.