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Rudsak hires NKPR
By Adnews Staff
Montreal-based apparel company Rudsak has retained NKPR of Toronto as its public relations agency of record. The assignment also includes strategic planning, media relations, partnership development and digital work. The agency will work to support Rudsak's 20th anniversary this year, with a focus on the brand's quality and its rebellious image. The company's products include outerwear, footwear, handbags and accessories for men and women.
"We are pleased to be partnering with NKPR during this momentous timing in Rudsak history," said Keith Hunter, vice-president of marketing at Rudsak. "Using their substantial experience with fashion and lifestyle brands NKPR has demonstrated a clear understanding of our core objectives, and will develop a strategic program to generate widespread awareness for our 20th anniversary and beyond."