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Bell Media renews deal with Senators
By Adnews Staff
Bell Media has signed a 12-year agreement with the Ottawa Senators encompassing regional television and radio broadcasting as well as sponsorship. Under the terms of the agreement, TSN and RDS will be the official regional television broadcasters of the hockey team. The two channels will air regular season and pre-season games in eastern and northern Ontario, Quebec, Atlantic Canada and Newfoundland. TSN Radio 1200 in Ottawa will continue to be the official English radio station of the team. The deal also includes French-language radio broadcasting. Bell will also continue its telecommunications and retail sponsorships and maintain its activation rights. In addition, Bell remains the official sponsor of practice arena the Bell Sensplex and minor hockey tournament the Bell Capital Cup. The agreement will run through the 2025-2026 season.
"This comprehensive partnership marks an exciting new chapter for the Ottawa Senators and all of their fans, as well as TSN, RDS and Bell," said Kevin Crull, president of Bell Media. "Leveraging the strength of the world-class hockey production at TSN and RDS, as well as Bell's extensive assets and reach, we are eager to amplify Ottawa Senators regional coverage to a whole new level."