Pattison Outdoor signs ad deal with OC Transpo
By Adnews Staff
Out-of-home media company Pattison Outdoor has formed an agreement with Ottawa-based public transportation organization OC Transpo to operate advertising displays in its light rail train stations. The 13 stations on O-Train Line One have been equipped with these displays. The first client to make use of the displays is the Ottawa Senators hockey team, which is running a four-week campaign at Lyon Station consisting of murals, pillar displays and decals.
“We are very excited to see the first station domination on our system,” said Renée Amilcar, general manager of OC Transpo. “Our partners at Pattison Outdoor and the Senators have created an amazing experience at Lyon Station, one that we hope will bring some colour and excitement to the customer journey.”