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Tim Hortons readies 50th anniversary promotions
By Adnews Staff
Tim Hortons of Oakville, ON is preparing a series of promotional initiatives tied to its upcoming 50th anniversary in May. The first of these consists of a special 50th anniversary logo and packaging, as well as the tagline, "50 Years Fresh." The packaging includes hot and cold beverage cups, bags, boxes and take-home coffee. The company is also planning a line of commemorative merchandise such as travel mugs, which will be sold in stores and online beginning in April. Additional anniversary-themed campaigns will lead up to the anniversary on May 17. A social media campaign is currently underway, making use of Facebook, Twitter and Instagram.
"We're thrilled to mark half a century pouring Canadians' favourite cup of coffee," said Marc Caira, president and CEO of Tim Hortons. "From a single location in Hamilton that opened in 1964, we've grown to serve nearly eight out of every 10 cups of coffee sold in Canada. Anniversaries are a time to celebrate the best of the past while working towards the brightest future. Even as the 50th anniversary year begins to unfold, Tim Hortons is hard at work, innovating, working to create the ultimate guest experience and looking toward the next 50 years."